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AI assistants now answer many of the questions your customers used to type into Google. Here is how to make sure your business is the source they cite.

Start with the evidence

Look at where customers actually come from today, and which pages turn visitors into enquiries. That baseline tells you what to fix first.

Prioritise by revenue impact

Rank each idea by the revenue it could realistically move, not by how easy it is to sell or build.

Measure what lasts

Judge results over months, not days, so you keep compounding what works.