Placeholder article for design review. Replace before launch.
More ad spend cannot rescue a page that does not convert. A simple checklist for deciding where your next dollar should go.
Start with the evidence
Look at where customers actually come from today, and which pages turn visitors into enquiries. That baseline tells you what to fix first.
Prioritise by revenue impact
Rank each idea by the revenue it could realistically move, not by how easy it is to sell or build.
Measure what lasts
Judge results over months, not days, so you keep compounding what works.